All around me are young women worrying about not being thin enough, not having big enough breasts, not having fairer skin, not having PERFECT skin (whatever that means), not having perfect hair... the list goes on and on.
Everyday media - print and television, movies and billboards all around us feed us images of the "IDEAL" woman - one who looks "PERFECT" and is the stereotype that seems to be the patriarchal society's dream - she cooks, she cleans, looks "hot" and is ever ready to satisfy man's every fantasy. So many people looking at this image media portrays, are not even aware of how impossible these ideals are and how it affects women's mental health all over the world.
BEAUTY REDEFINED aka the rocking duo Lexie and Lindsay did this amazing project. I have written about their work and linked their articles before on my post - Me and My Body Image. They put up positive body image billboards in the region of Norther Utah in the western state of the United States - Utah.
With their permission I am putting up images of their billboards, to read the original post about the billboard campaign go here.
Imagine driving/riding around in your city and while you are at a traffic light you look up to see these billboards rather than a skinny woman in a seductive pose. It would change my day! Lexie and Lindsay you are awesome.
|Featuring Lexie Co-founder of Beauty Redefined|
|Featuring the beautiful 9-year old Olivia A.|
|Featuring Lindsay Co-founder of Beauty Redefined|
|Featuring the beautiful Lidsay S.|
Watch a video of the two incredible women talking about their project on Fox News here.
Read more about the Billboard campaign here
Excerpts of some of their articles you must read...
How Girls and Women Can Take Back Beauty
Below are several strategies girls and women can use to recognize and reject harmful messages about female bodies and then redefine “beauty” for themselves in much more worthwhile ways!
Stop Negative Self-Talk: Too many girls and women have a constant script of mean thoughts about themselves running through their minds. That kind of negativity is not motivational or inspirational. In fact, it tends to show up on the outside. Recent studies show us that girls who don’t like their bodies become more sedentary over time and pay less attention to having a healthy diet. And that makes sense. If you think you’re gross and worthless, why would you take care of yourself?
How Boys and Men Can Help Take Back Beauty
Below are some practical tips that boys and men can use in the battle to take back beauty. This important cause can be greatly benefited by the support of males who care!
RUN from Normalized Pornography: Depicting sexual images and dialogue is now a normal part of media all hours of the day, and it is presented as “safe” in advertisements, catalogs, TV shows, movies, men’s and women’s magazines, books, video games, websites, billboards, etc. Research is very clear that pornography changes the way men and women view each other, it gets in the way of us forming loving and healthy relationships with family and friends, it skews our perceptions of female bodies, our sense of self-worth, and our sense of women’s worth. Do not just walk away – RUN from it!